Market Research
Data Analytics
Utilizing data to understand when my consumers are active on social media.
Planning programs based on demographics and what interests them, as well as utilizing popular news to connect with the public. Maximizing marketing approaches by using trending audios to relate to the target audience.
The insights from tranquil stories shows me when users are active on the social media platform. I can use this information to schedule posts at peak times to help increase engagement.
Fourth Wing is a fantasy series that very popular in the young adult, new adult, and adult demographic. The third book in the series will be released January 2025. To tap into this demographic, I organized a Fourth Wing trivia night at Aurora Public Library. I used trending audios to catch the audience’s attention and designed a flyer that would instantly attract fans of the series.