Product Marketing Campaign Mockup
The Clothing Atelier
The Clothing Atelier
Campaign Overview
Preparation & Content Creation
Social Media
Following trends that match the brand’s voice and is also engaging and exciting.
Google Ads
Creating exclusive deals, like offering free shipping, for customers.
Website
Creating a landing page to draw customers to the newest collection but also highlighting the capsule wardrobe collection that’s been advertised on the social media platforms.
Based on the company’s target audience, specific social media platforms were used to ensure the right groups of people would get a chance to engage with our content.
To guarantee our content is viewed by interested consumers, I used Ubersuggest to get a list of the best performing keywords and made sure they were used in each social media post.
I used Airtable to plan all my content for this campaign. This task manager allowed me to link my campaign goals with my content plan so I could make sure that all my goals were being met.