Rebrand
Ezhisai Madhura Sabhaa
Ezhisai Madhura Sabhaa
Campaign Overview
Preparation & Branding Design
In order to remain aligned with the traditional values of the academy, I chose more traditional colours. This included highlighting the colours in South Asian temple jewelry called araku. This type of jewelry is usually worn during recitals in India. I wanted to showcase the traditional values and historical nuances the academy teaches its students through the use of the brand’s colour palette.
Although Ezhisai Madhura Sabhaa is dedicated to remaining traditional through the songs they teach and the music history lessons that are taught, there was also a desire to appear more modern and relevant in today’s society.
The branding design that was used previously was very outdated and didn’t reflect the academy’s values.
I decided to use Open Sans to provide a more neutral and visually accessible font for all types of eyes and devices.
I reviewed the purpose and goal for the music academy so I had a better understanding of what design elements to consider.
